The report says ’s lawyers contacted Cosmic Charlies and demanded that the product be removed from sale. The organisation is known for protecting its tournament branding, and the alleged action fits a wider campaign against unofficial commercial uses of World Cup imagery.
The request reportedly goes beyond the bong itself. Kady says the shop has been asked to provide information about sales, marketing, profits and the product’s supply chain.
That makes the issue less about one novelty item and more about how aggressively football’s governing body monitors its intellectual property.
Kady appears to have accepted that the dispute is not worth escalating. The report says he intends to provide the requested information and is not especially concerned about the practical consequences for the business.
“We’ll get this all sorted out. I’m just not too worried,” he said.
He also acknowledged that putting the gold-coloured product on sale amounted to deliberately testing ’s patience, saying he had “poked the bear”. Yet the shop’s response remains light-hearted, with Kady planning to frame the legal letter rather than turn the matter into a prolonged confrontation.
For football fans, the episode is a reminder that the World Cup trophy is not simply a piece of sporting design. Its image carries commercial value, and has repeatedly sought to control how that image is reproduced and sold.
The next storyline will be whether the Toronto case ends with compliance or develops into a broader trademark dispute as World Cup-related merchandise spreads. For now, Kady’s framed letter may become the shop’s most memorable souvenir.