Ibrahimovic is not a club employee in the traditional sense, but his position as a senior adviser to RedBird places him close to Milan’s decision-making structure. That proximity makes his outside commitments easier to question.
Reports say the criticism intensified after his tournament analysis was challenged in the United States, including remarks about his familiarity with Canada coach Jesse Marsch. The debate has focused on confidence, preparation and whether Ibrahimovic’s authority on television matches the influence he carries at San Siro.
The timing has made the reaction sharper. He took on the broadcast role during a period when Milan went several weeks without a permanent head coach.
Amorim’s appointment gives Milan a clear figure on the touchline, but the wider leadership problem remains. The club is still without a sporting director, technical director and chief executive less than two weeks before the summer transfer window opens.
That is a serious planning issue. A coach can define playing principles, yet recruitment, contract decisions and squad balance require a settled chain of command. Milan’s executive vacancies leave Amorim facing questions that should normally be answered above him.
Ibrahimovic’s influence will therefore continue to attract attention. Every public appearance can be judged against the club’s need for clarity, particularly when transfer decisions are approaching.
The immediate challenge is not simply reducing criticism of Ibrahimovic. Milan must appoint the missing executives, establish responsibilities and give Amorim a coherent sporting brief before the window accelerates.
The next storyline will be whether those appointments arrive quickly enough to shape recruitment. If they do not, Ibrahimovic’s television role will remain a symbol of a club still searching for direction, rather than the main cause of its instability.