The report says Loose Women will move beyond its usual 12:30pm to 1:30pm slot after *This Morning*. The adjustment is understood to be temporary, with the tournament’s broadcast demands forcing ITV to make room elsewhere in the daytime schedule.
For regular viewers, the extra quarter-hour may offer more time for the panel’s familiar mix of opinion, celebrity interviews and consumer discussion. It also underlines how major football tournaments can reshape programming well beyond the live match itself.
Adams used the announcement to preview a run of summer-focused features under the programme’s Sort Out Your Summer strand. The report says experts are due to cover topics including the royals, finance, health and skincare.
That gives the extended episodes a clear purpose rather than simply filling time. The show appears keen to use the longer slot for practical advice and lighter seasonal conversation while the World Cup dominates the wider schedule.
One of the week’s guests was Laura Whitmore, who discussed her true crime podcast with husband Iain Stirling. Her appearance also prompted a personal conversation about becoming a mother of two.
The report says Adams congratulated Whitmore on making it into the studio with her second child only around a month old. Whitmore admitted she was still adjusting to leaving the house and was tired during her first time away since the birth.
She also said her older daughter had been helping at home, joking that she now had a “mini PA”. The couple had described the baby’s arrival as unexpectedly early and “with dramatic flair”.
With the extra-time experiment expected to be short-lived, the next storyline will be whether Loose Women quickly returns to its familiar slot once the World Cup scheduling pressure eases.