For David Rowe, emeritus professor of cultural research at Western Sydney University, the appeal reaches beyond the result. He described shared viewing as “a shared cultural practice”, arguing that major sporting events can make the idea of a nation feel immediate and physical.
That feeling is especially powerful when supporters gather for their own national teams. Large live sites such as Melbourne’s Federation Square have hosted major Socceroos and Matildas moments, but smaller venues can offer something more intimate: familiar faces, local traditions and space for different communities to tell their own stories.
In Brunswick, Melbourne, dozens of fans arrived for a 6am screening of Ghana’s goalless draw with England. Cold weather and a lack of chances did little to dampen the atmosphere, with coffee, Ghanaian food, music and drums turning the morning into a community celebration.
Garbrah, a Melburnian with Ghanaian-Italian heritage, framed the event through belonging rather than football alone. Nearby, Brazil supporters gathered at North Melbourne’s Meat Market, where a matchday screening was linked with Festa Junina celebrations and Portuguese language activities.
Children watched in Brazil shirts while parents connected football with culture and family history. “We were born in Brazil, but our home is Australia,” said Alba Chliakhtine, a line that neatly captures the dual identity many supporters carry.
The appeal is not limited to those arriving with a fixed allegiance. Nima Sobhani came into the Brunswick cafe for coffee and stayed for the screening. “I’m just kind of blown away by the atmosphere and energy,” he said.
As another early kick-off approaches, these gatherings will remain a crucial part of tournament life. The next storyline may not be only which team advances, but how many more communities find a place to watch together.