The report says Apex’s backers include Formula One drivers Carlos Sainz and Lando Norris, along with Portuguese footballer Diogo Dalot. Their involvement adds international visibility to a league built around clubs in Vancouver, Calgary, Halifax, Montreal, Toronto and Ottawa.
The NSL reportedly attracted 275,000 fans during its inaugural season, creating the kind of early momentum that can turn a new competition into a sustainable sporting property. The challenge now is converting curiosity into regular support.
Litz said the league had shown “significant demand for professional women’s football in Canada”, a claim reflected in the NSL’s push for broader media coverage and stronger commercial partnerships.
Apex’s investment is expected to support audience growth, sponsorship development and the league’s wider business strategy. That matters because expansion cannot rely solely on matchday crowds. Digital reach, broadcast visibility and player development will all shape the competition’s long-term standing.
The reported backing also arrives during a wider surge in investment across women’s sport. Canada has already seen substantial private interest in women’s hockey, while football leagues around the world are competing for attention, talent and commercial relevance.
The NSL’s second season will reveal whether the inaugural buzz can become a lasting habit. More compelling fixtures, stronger club identities and continued investment in players will be central to that progress.
For now, Apex’s reported commitment gives the league an important platform. The next storyline is whether the Northern Super League can turn a strong opening chapter into a genuine Canadian football institution.