The court is part of a wider redevelopment plan around Fair Park and South Dallas. At its centre is The Den, a historic building that is expected to house a bar and restaurant beside the playing area.
Morton, who grew up in North Texas, said the area once felt “mágico” and wants to help restore that atmosphere. “É um lugar bonito que acho que as pessoas não valorizam o suficiente,” Morton added.
That ambition matters because the project is designed to attract more than football supporters. Moore said the goal is a relaxed gathering place where people can sit outside, eat, drink and meet friends, whether or not they follow the sport.
The report also says Atlético Dallas has acquired Dallas Trinity FC and plans to move its headquarters and retail operation from Richardson to Dallas. The club is reportedly targeting the Cotton Bowl as a future home for matches.
That would give Atlético Dallas more than a new address. It would connect its community work, commercial presence and matchday plans in one of Dallas’ most recognisable sporting locations.
The challenge will be turning early enthusiasm into a lasting habit. A court can create daily contact; a stadium can create major occasions. The strongest version of the project needs both.
The next test arrives when the court reopens for the World Cup knockout stage. Beyond that, attention will turn to the headquarters move, The Den’s launch and whether the Cotton Bowl can become Atlético Dallas’ next football landmark.