Kuala Lumpur Authorities Seize 5,403 Counterfeit Shirts

A high-volume operation

The reported haul was valued at RM270,150, covering one storage depot and four public-facing stalls. That scale makes the case more than a small dispute over individual imitation shirts: it points to a supply chain capable of storing, customising and selling thousands of items.

The report says local buyers were typically charged around RM50, while tourists were allegedly asked to pay more than RM100 for similar products. That price gap highlights how tournament visitors can become a target market for counterfeit sellers.

Names, numbers and production

Authorities reportedly found specialised machines used to print player names and squad numbers on the shirts. That extra step increased the resemblance to official merchandise and allowed sellers to respond to demand for specific players.

The report estimates that the businesses could sell up to 100 shirts a day, with potential daily revenue of RM5,000 during the tournament period. Those figures have not been independently confirmed, but they explain why counterfeit football goods remain attractive to organised sellers.

Six foreign workers were reportedly detained, while investigators look to identify the owners of the businesses and the people connected to the rented premises. The case is being examined under Malaysia’s Trade Marks Act 2019, according to the update.

A test for tournament enforcement

For football, the issue reaches beyond a street-market raid. Official shirts connect supporters with clubs, national teams and players, while counterfeit production exploits the same demand without the same commercial safeguards. The reported presence of printing equipment suggests enforcement must focus on storage and production sites, not only individual vendors.

The next step will be identifying those behind the five locations and testing the reported sales figures. Future international tournaments are likely to bring the same challenge back into focus, particularly in busy visitor districts such as Jalan Petaling.