Access to the press conference is linked to a wider Fanatics Fest ticket, priced at £60. Hundreds of fans are expected to attend, giving supporters an opportunity to hear from both camps before the tournament’s deciding fixture.
The event’s wider guest list also includes major names from other sports, including LeBron James, Novak Djokovic, Tom Brady, Serena Williams and David Beckham. That crossover helps explain why the press conference is being presented as part of a broader entertainment programme rather than a conventional football media briefing.
Fans seeking a photograph with Ferdinand will reportedly pay a separate £100 fee, highlighting the commercial structure around his public appearances.
Ferdinand has become increasingly visible in promotional work. He hosted the draw for the expanded 48-team World Cup group stage and has been used by the governing body as a legend at global events.
His role during this tournament has been different from previous major competitions. He has not featured in BBC or ITV studio coverage, instead discussing the action through his own YouTube channel. He also attracted attention after publicly supporting ’s handling of the Folarin Balogun ban controversy before later acknowledging that his position had been wrong.
The New York event will place him directly in the spotlight again, with the final providing an audience well beyond the Fanatics Fest crowd. The next storyline to watch is how and Ferdinand use the occasion to build momentum around the final itself and future global football events.