Bieber was reportedly seen taking part in a basketball session alongside Tom Brady, while tennis star Novak Djokovic offered advice before the singer attempted a shot. Djokovic also joined the activity, giving the pre-final programme a distinctly cross-sport feel.
That crossover reflects the scale of a World Cup final. It is no longer simply a match-day occasion; it has become a global meeting point for football, music, fashion and entertainment.
Bieber is reportedly scheduled to perform during the final’s halftime show, with the programme expected to last 11 minutes. Madonna, Shakira and BTS have also been announced as major attractions alongside him, according to the update.
For Bieber, the performance carries a purpose beyond spectacle. He reportedly said: “Sou grato por fazer parte deste show de intervalo, e ainda mais grato por saber que ele já ajuda a ampliar o acesso à educação para crianças ao redor do mundo.”
The show is intended to support the Global Citizen Education Fund, which aims to expand access to education and football for children in different countries. That gives the entertainment a wider message, linking the final’s commercial reach to a social cause.
When Spain and Argentina finally walk out in New Jersey, attention will shift from surprise concerts and celebrity basketball to the decisive football. Until then, Bieber’s stage appearance and the ambitious halftime production will remain part of the story surrounding one of the sport’s biggest nights.