Tebas reportedly said clubs and leagues will gain an advantage if they can build and operate digital tools effectively. That distinction matters. Data has limited value when it sits unused; it becomes commercially useful when it improves commentary, discovery and interaction.
In LaLiga, enhanced broadcast information can give narrators more context and help supporters understand the game beyond the scoreline. Cobi Jones reportedly reinforced that point by contrasting the limited connectivity of the 1994 World Cup era with today’s real-time, global conversation around football.
The opportunity is clear: a broadcast can become a more informative and personalised experience rather than a passive stream.
The report says Tebas linked technology investment to the fight against piracy, describing illegal distribution as a rival offering that can be cheaper or free. That makes access part of the revenue strategy.
Artificial intelligence may help identify patterns in illegal distribution, while better digital products can give supporters stronger reasons to choose official platforms. Enforcement remains essential, but convenience, reliability and richer content also shape consumer behaviour.
Tebas reportedly pointed to the expanded Champions League format and the Club World Cup as examples of football’s search for additional income. More fixtures can create more broadcast inventory, but they also increase pressure on players and risk diluting the value of individual events.
The report also says he argued that most professional players do not participate in the competitions concentrating the greatest share of football revenue. That makes efficiency, technology and broader access important issues beyond the sport’s elite stage.
The next test will come as leagues plan future broadcast cycles and debate further calendar changes. If technology is to reduce the pressure for more matches, clubs must turn data into a visible improvement for supporters-and prove that innovation can generate value across the game.