The report says Dai Dai had already developed significant momentum since its release before reaching the final. Its arrival at football’s grandest global event gave the track a natural audience, but the performance appears to have pushed it beyond the usual life cycle of a tournament anthem.
Shakira has experience turning football moments into pop culture landmarks. This time, the collaboration with Burna Boy gives the song a broader musical identity, blending her familiar global appeal with his distinctive sound. Shakira described Burna Boy’s contribution as “the cherry on top”, a phrase that underlines the partnership’s importance to the track’s character.
The report also says Shakira initially approached Ed Sheeran about helping to write the song. Sheeran reportedly told her that “writing something for the world would be his dream”, linking the creative process to the wider ambition behind the release.
The song’s reported success is matched by a significant pledge. Shakira is reportedly donating the song’s royalties to ’s Global Citizen Education fund, turning commercial momentum into support for education initiatives.
That commitment gives Dai Dai a sharper purpose than the average football release. Tournament songs often depend on immediate excitement, choreography and repetition. A charitable connection can help this one retain relevance after the celebrations have ended.
Shakira said she enjoyed “seeing people do the choreo and celebrate together with it”. That communal response is exactly what football can deliver to music: a worldwide audience united by one event, one performance and one chorus.
The key question is whether Dai Dai can maintain its momentum once the World Cup spotlight fades. Its next chapter will depend on continued listening, live performances and the visibility of the education campaign.