The report says New Hampshire bettors placed almost 900,000 wagers during the competition. The state was not on the official host list, but nearby Foxborough, Massachusetts, brought the tournament closer to the Boston region.
Matches at Gillette Stadium gave local supporters a direct connection to the event, while television and online coverage extended that reach across New England. The tournament’s 38-day schedule also created a steady stream of fixtures and betting markets.
The comparison with the Super Bowl is revealing. A single championship game featuring the New England Patriots attracted US$9 million in bets, while the World Cup spread activity across more than a month and a much broader match schedule.
The report says bettors also explored higher-risk combinations. One US$20 four-selection accumulator reportedly produced almost US$14,000 in winnings, illustrating the range of markets available during the tournament.
The state’s betting programme has a wider financial significance. The report says New Hampshire receives half of the gross revenue from in-person sports bets under its exclusive arrangement, with proceeds helping fund public education. Since legal sports betting began in 2019, the state has reportedly collected about US$200 million in revenue.
The World Cup’s impact will be measured by what follows the final. Baseball, golf and club football will keep the summer calendar active, but none offers the same combination of global attention, daily fixtures and regional proximity.
The next major international tournament-or another event staged near Boston-will show whether New Hampshire’s surge was a one-off World Cup effect or evidence of a lasting shift in local betting habits.