The report says Miami hosted seven World Cup matches, including a quarter-final and the bronze final, alongside the College Football Playoff national championship, the World Baseball Classic and Formula 1.
That concentration of major events creates demand that ordinary fixtures rarely match. In 2027, hotels will instead rely on a broader calendar: the Miami Open, Formula 1, Art Basel, the South Beach Wine and Food Festival and business conventions. Those events can provide repeat traffic, but their impact is likely to be more distributed across the year.
Air capacity is another pressure point. The report says Spirit Airlines closed in May 2026 after fuel costs rose sharply, removing a significant low-cost option from the Florida market.
That matters most for price-sensitive domestic travellers, families and short-break visitors, who are important during quieter periods. International demand offers greater spending power, but it has been uneven. Reported overseas visitation to Greater Miami fell 2.8% in 2025, even as visitor spending rose to roughly US$7.2 billion.
The 2027 convention pipeline gives Miami a platform beyond sport. The report identifies PCMA Convening Leaders, Adobe, iConnections, Unleash America and a Nike national tournament among the scheduled or contracted events. The planned 800-room Grand Hyatt Miami Beach, expected to open in November 2027, would also expand capacity.
The next storyline will be whether conventions and premium international visitors can replace World Cup-driven volume without forcing hotels to surrender their elevated rates. Miami has the event calendar; 2027 will reveal whether it has enough year-round air access and business demand to match it.