The report says the World Cup generated more than US$15 billion in revenue for and delivered a record average audience of 38.9 million viewers for the final on Fox. Those figures have not been independently corroborated here, but they offer a powerful argument for companies weighing major sports investments in the United States.
For Olympic organisers and rights holders, the tournament provided more than visibility. It demonstrated how a global football event can turn attention, broadcast reach and commercial activity into one large proposition.
Slusher reportedly described the reaction from companies still outside the Olympic programme: “Como posso entrar nisso?” The question reflects a market that may no longer view LA28 as a distant sponsorship opportunity.
Football’s appeal lies in its broad international audience and its ability to connect brands with supporters before, during and after the event. The Olympics bring a different range of sports and stories, but the commercial lesson is similar: early involvement can help companies shape their presence rather than simply buy exposure late in the cycle.
Slusher is also reported to expect LA28 to feature ten times more brand activations than the Milano Cortina 2026 Winter Olympics. That projection remains a forward-looking estimate, but it underlines the ambition surrounding Los Angeles.
The next storyline will be whether the World Cup’s reported momentum turns into signed Olympic partnerships and visible campaigns. For brands, LA28 now appears less like a promise and more like the next major test of the American sports market.