The latest figures give the two BTS members a narrow advantage over the football icon:
The report says V’s item has already passed four times its upper estimate, while Jimin’s shirt has more than tripled its projected ceiling. That gap points to strong demand beyond traditional football collecting.
The bidding carries extra weight because the items are linked to the entertainment side of the tournament. The report says V’s scarf was used during the 2026 World Cup final halftime show, while BTS performed “Dynamite” at the event.
That association gives the lots a value beyond the signatures themselves. Buyers appear to be competing for pieces connected to a major football occasion, with the appeal of BTS adding a separate global fanbase to the auction.
Messi remains central to the comparison: his shirt trails V’s scarf by $2,000 despite attracting almost the same number of bids. Madonna’s signed gloves, reportedly at $7,500, sit further back.
The leading positions remain close enough to change before bidding closes. The next storyline is whether Messi’s shirt can reclaim the top spot, or whether the BTS items extend their lead and turn a football charity auction into a wider measure of sporting and cultural influence.