The plan is designed to win support from ’s 211 member associations by giving them a financial stake in the new structure.
That arrangement would turn ’s voting base into a potential shareholder base. Associations could hold their stakes for future returns or sell them immediately to fund domestic football projects.
would reportedly retain majority control, preserving its authority over the World Cup and Club World Cup while bringing in outside capital.
The commercial case is straightforward. The expanded 48-team World Cup and its 104-match format have created a larger inventory of games, hospitality, broadcast rights and sponsorship opportunities. The report says the tournament in the United States, Canada and Mexico also produced record attendance and global viewing figures.
Private investors would likely seek further growth from that platform. A 64-team World Cup or more frequent staging could become easier to argue commercially, even as player workload and tournament congestion remain major concerns.
The central tension would be control. could keep the majority share, but investors would expect influence over the competitions generating their returns.
The reported structure also raises questions about Infantino’s future. If he leaves the presidency in 2031, he could reportedly become chief commissioner of the new company.
That possibility makes the governance debate unavoidable. would need to separate institutional power from commercial reward, especially when the same leadership is involved in both.
The next test is whether national associations and ’s wider stakeholders support the proposal. Their response will determine whether this becomes a new commercial era or remains an ambitious plan.