The reported sum is substantial beside the WNBA’s US$3.1 billion media agreement over 11 years, worth about US$280 million per season. But the packages are not directly comparable: one is tied to a World Cup tournament, the other to a multi-season league schedule. The report describes the 2027 rights deal as one of the largest annual media agreements in women’s sport.
There remains a clear benchmark gap with the men’s game. The report puts U.S. rights to the 2026 World Cup at about US$485 million. Different tournaments and broadcast packages make that an imperfect comparison, but the difference shows the scale of the commercial opportunity is pursuing.
The report says recorded about US$270 million in broadcasting revenue in 2023, across its competitions and markets, including the Women’s World Cup. It also cites an expectation that revenue from the 2027 tournament could reach US$1 billion. Those figures have different scopes, but together they underline the ambition behind the rights strategy: turn rising interest in women’s football into higher-value deals.
The next test will come in Brazil in 2027. If the reported North American price is accurate, attention will shift to whether the tournament can draw a large audience and help meet its revenue target. The still-undisclosed terms for 2031 will offer another measure of how broadcasters value the competition beyond its next edition.