The report puts activity above $300 million on the day Spain defeated Argentina in the final. It estimates volume across the five-week tournament at $5.7 billion, with World Cup-related markets accounting for about 63% of prediction-market trading during that period.
The reported daily climb began well before the opening matches: activity stood near $50 million in January, passed $100 million during busier pre-tournament periods and approached $250 million after the competition began. The figures point to a market that built alongside the football calendar, rather than one driven only by the final.
The report says more than 400,000 digital wallets participated. But wallet totals do not equal a count of individual fans, and the report cautions that privacy tools can make users’ locations difficult to identify. That limits what the figures can say about where interest came from or how broadly it reached supporters.
The distinction between the $20 billion full-period estimate and $5.7 billion during the tournament is also important. The larger number captures months of activity around the competition; the smaller one is a closer measure of trading during the finals themselves. Together, they show how a World Cup can draw attention well beyond matchdays.
The next question is whether that activity carries over to future major tournaments, or whether the reported surge was specific to the scale and drama of this World Cup.