The report says the match coverage is scheduled to begin at 19:30 BST, with kick-off at 20:00, replacing both *Emmerdale* and *Coronation Street*. The soaps’ usual Friday run is off, as is the early online release of *Coronation Street*.
For viewers used to ITV’s weekday “power hour”, the change means a disrupted evening routine. Some have complained about football taking the soaps’ slots, while others have objected to another schedule change so soon after previous disruption.
Both programmes are due back on Sunday, the report says. *Emmerdale* is scheduled for 19:00, followed by *Coronation Street* at 19:30 - an earlier slot than usual for the latter.
The reshuffle also highlights the challenge broadcasters face in making room for live sport without unsettling loyal audiences. ITV director of television Kevin Lygo has described the network’s commissioning approach as “viewer-led”; the report says shorter episodes are intended to suit changing viewing habits across broadcast and streaming.
The immediate test will be whether Sunday’s earlier double bill helps restore the soaps’ rhythm. With live cup football competing for prime-time space, the balance between major sporting events and familiar weekly routines is likely to remain a talking point.