Infantino Faces Criticism Over Commercial Plan

A commercial plan becomes a power struggle

What turned a financing proposal into a governance crisis? Reports say Fifa pursued an outside investment in a new commercial vehicle for its tournaments while approaching member associations directly, without first consulting the regional confederations.

That process became the flashpoint. The Asian Football Confederation said an initiative of that scale required “good governance, transparency and meaningful consultation”. Concacaf also reportedly objected that it had not been consulted. Sheikh Salman bin Ebrahim Al Khalifa, the AFC president, called the lack of consultation “totally unacceptable”.

Infantino later withdrew the project, saying it had “created divisions”, according to the account. But retreating from the proposal has not settled the broader argument over how much authority should rest with the Fifa president and how decisions affecting the global game should be made.

Re-election support remains unsettled

The political reaction appears mixed. Reports say Wales, Serbia, Sweden and Ireland have withdrawn support for Infantino’s re-election campaign, while Caf has backed his leadership. Conmebol has opposed any attempt to remove him without a vote of Fifa’s member associations.

That split leaves Infantino with supporters, but also a clear challenge: rebuilding trust among confederations and national associations after a process critics say shut them out. The dispute is no longer only about the proposed sale; it is about consultation and accountability at the top of football.

The next test will be whether Fifa’s announced review produces a process its critics consider credible. With the re-election campaign still contested, the response to that review may prove as important as the abandoned proposal itself.