The report says O’Brien West began drinking at about 14 and spent much of his twenties going too far, with football often intensifying the pattern. He eventually stopped after missing work following a drinking session.
His advice starts before the match:
That preparation matters because pressure is usually strongest when plans are left vague. Knowing where you will watch the game and who will be there can remove some of the uncertainty.
O’Brien West, who later became an ambassador for Alcohol Change UK, reportedly recommends creating excitement through rest, exercise and music before kick-off. The aim is to arrive at the match already engaged, rather than relying on alcohol to provide the atmosphere.
He does not believe supporters must avoid pubs altogether. Watching football in a pub can still work when the match remains the focus, and alcohol-free beer helped him feel included during the early stages of sobriety.
Social pressure can change as the day goes on. The report says O’Brien West encourages fans to be firm when questioned and to leave without fuss if the atmosphere becomes uncomfortable. Explanations can come later.
The approach is not about isolating yourself or lecturing people who drink. It is about protecting the next morning as much as enjoying the final whistle.
As the tournament approaches, the key test will be turning those ideas into a repeatable routine: plan the venue, tell the group, find a suitable drink and keep an exit option ready.