The reported programme is designed to build towards kick-off:
That sequence gives the launch a clear rhythm: arrival, music, football and a reason to stay after the final whistle. It also reflects how tournament venues compete for attention beyond the match itself.
The 2026 World Cup is set to be staged across the United States, Canada and Mexico, with 48 teams involved. The report says England and Scotland will both feature, adding extra interest for supporters across the north-east.
For Paddy’s, the appeal is not limited to the opener. Group-stage fixtures, knockout drama and live music could turn the bar into a regular meeting point through the summer, provided the reported plans remain on schedule.
The next storyline to watch is whether Paddy’s can convert opening-night interest into sustained crowds throughout the tournament, beginning with its first football audience on 11 June.