The tower will display graphics, football-inspired animations and the flags of nations playing in Arlington. The programme is tied to the nine World Cup matches scheduled at AT&T Stadium, with special presentations planned when the United States takes the field.
Visitors can expect almost two dozen themed shows throughout the tournament, Miller says. Match-ups involving Japan, Argentina, England, Croatia and other nations will give the displays a changing identity across the competition.
That makes the lighting more than a decorative gesture. It turns a familiar part of the Dallas skyline into a daily reminder that the World Cup is being staged across the wider region.
Scott Ingham, who created the projected graphics, spent four months developing the visuals and programming the control-room displays. The work follows a major upgrade to Reunion Tower’s lighting system, which allows smoother animation, more colours and sharper images.
The technology will be tested in front of an international audience, but the ambition is straightforward: build anticipation before each fixture and give supporters a visual connection to the teams arriving in North Texas.
The Geo-Deck schedule expands the experience beyond the tower itself. Lotería nights, silent discos, family activities, music bingo, painting classes and fitness events will run through June, alongside Pride activations and local guest appearances.
That broader calendar matters because a World Cup host city is judged by more than its stadium. Dallas is using its landmarks, public spaces and cultural programming to make the tournament feel present beyond match day.
As the next fixtures approach, the key storyline will be whether Reunion Tower becomes a meeting point for supporters - and a lasting symbol of how North Texas welcomed the world.