The campaign follows McTominay through Naples, where he has become a popular figure since joining Napoli. He is shown leaving the city with a suitcase, moving through streets where supporters greet him before his journey turns towards Scotland’s World Cup opener against Haiti.
It is a smart piece of storytelling. McTominay’s Italian life gives the advert a fresh setting, while the pull of home remains unmistakable. Pizza, airports and Neapolitan streets sit alongside Scotland shirts, Hampden memories and qualification celebrations.
Robertson reportedly appears via a taxi phone call, asking his team-mate: “Are you on your way to the airport or what?”
The exchange gives the film a human touch. Scotland’s captain is not presented simply as a distant leader, but as the friend making sure everyone is ready for the biggest journey in a generation.
Capaldi’s narration then widens the message beyond football. “Choose the sun in Naples and the rain in Glasgow,” he says, framing Scottish identity as something actively embraced rather than inherited by accident.
With Welsh also appearing and a soundtrack built around Iggy Pop’s *Lust For Life*, the advert reportedly borrows the energy of *Trainspotting* while keeping its focus on belonging, resilience and the underdog spirit.
That tone has clearly connected with supporters, while Napoli fans have also joined the celebration around McTominay. The crossover is the campaign’s strongest idea: Scotland can travel without losing its character.
The next chapter will come when Scotland face Haiti. By then, *Choose Scotland* will have done its job-turning a World Cup return into a shared cultural moment before the football begins.