The headline attraction is reportedly Pelé’s gold winners’ medal from Brazil’s 1958 World Cup triumph. He was still a teenager when he received it, making the medal a remarkable link to the beginning of one of football’s greatest careers.
It is expected to fetch up to £500,000, but its appeal goes beyond value. The medal represents the moment Pelé emerged on the world stage and helped establish Brazil as the tournament’s most compelling force.
England’s 1966 victory is also strongly represented:
The collection also reaches into one of England’s most painful World Cup memories. Peter Shilton’s goalkeeper jersey from the 1986 meeting with Argentina is included, linking the sale to Diego Maradona’s infamous “Hand of God” goal.
That contrast gives the auction its emotional range. One item can recall national glory; another can reopen an argument that has lasted for decades. In both cases, the objects carry a story that match footage alone cannot fully preserve.
BUDDS’ David Convery has described the sale as the largest collection of World Cup memorabilia ever offered at auction, while organisers say interest from collectors around the world is already strong.
The online auction runs from 1 to 21 June, followed by the live sale on 25 June. Shirts from nations competing at the 2026 World Cup are also included, ensuring the next chapter of tournament history is already entering the market.