A Wolves under-9s match pulled in more viewers than some Premier League matches.
More than half a million tuned in to watch a friendly game between the youngsters and a touring team from China.
The viewing figures proved dwarfed the TV audience of 405,000 who tuned in to see the first team’s recent derby against local rivals Aston Villa.
The Championship club’s U-9s played a five-a-side friendly against a group of kids visiting from China.
What they didn’t realise until afterwards was that the visitors had arranged for the match to be streamed on the internet on Chinese social media site Weibo so fans back home could see what happened.
And over 500,000 supporters tuned in to take in the action.
Wolves Academy’s head of coaching and development Marc Campbell said: “We were delighted to welcome the young players and coaches to the academy.
“It was a trip organised by Global Image Sports and their links both with Thomas Cook Sports in China and another company called Xplore.”
The under 9 Chinese players were accompanied by Chinese commentator Dong Lu, most famous for falling asleep on air during a Champions League game between Real Madrid and PSG.